Privacy Policy
This Privacy Policy explains how Apex Dental Care collects, uses, stores, and protects personal information when patients use our website, book appointments, or receive reminders and follow-ups through phone, email, or WhatsApp communication.
1. Information We Collect
We may collect personal information when you fill out forms on our website, contact us, book an appointment, or communicate with our clinic. This may include your name, phone number, email address, appointment preferences, enquiry details, and any message you choose to submit.
Where relevant to appointment coordination and patient follow-up, we may also store booking dates, preferred consultation times, website enquiry source, and communication history associated with your phone number or email address.
2. How We Use Your Information
- To respond to website enquiries and appointment requests.
- To schedule, confirm, reschedule, or cancel appointments.
- To send appointment reminders and follow-up communications.
- To improve patient support, service coordination, and clinic operations.
- To maintain basic security, spam filtering, and recordkeeping.
3. WhatsApp Communication
We may use WhatsApp communication tools, including Meta WhatsApp API services, to send appointment confirmations, reminders, due follow-ups, and limited support messages. By sharing your mobile number with us for appointment purposes, you acknowledge that clinic-related messages may be sent to that number.
We do not use WhatsApp communication for selling your data. WhatsApp communication is used only to support bookings, reminders, and patient follow-up workflows.
4. Third-Party Services
We may rely on trusted third-party service providers to operate our website and communication systems. These may include:
- Meta Platforms, Inc. for WhatsApp API communication.
- Our website hosting provider and email delivery provider.
- Technical vendors involved in secure website maintenance or uptime monitoring.
These providers may process data only to the extent necessary to deliver their services to us.
5. Cookies and Basic Website Usage Data
Our website may use basic cookies or technical session storage required for essential website functions such as form security, spam prevention, and session integrity. We do not intentionally use unnecessary profiling cookies on this website without notice.
6. Data Sharing
We do not sell, rent, or trade your personal data to third parties. We may share data only when reasonably necessary for service delivery, legal compliance, or protection of our legitimate business and patient safety interests.
7. Data Retention
We retain website enquiry and appointment-related data only for as long as reasonably necessary for appointment management, clinic operations, legal obligations, dispute handling, recordkeeping, or follow-up support. Retention periods may vary based on the nature of the information and applicable requirements.
8. Security Measures
We use reasonable administrative and technical safeguards to protect personal information, including controlled access, form validation, hosting-level protections, and practical measures to reduce unauthorized access, misuse, or disclosure. No website or internet transmission method can be guaranteed to be completely secure, but we take reasonable steps to protect information under our control.
9. Your Rights
You may request access to your personal data, correction of inaccurate details, or deletion of information that we are not legally required to retain. You may also ask us to stop non-essential communication associated with your enquiry or appointment workflow.
10. Legal Basis and Jurisdiction
This policy is designed with reference to applicable Indian legal principles, including reasonable privacy and data security expectations under the Information Technology Act, 2000 and related rules, while also following a clear and transparent GDPR-style information structure for user understanding.
11. Contact for Privacy Concerns
For privacy-related requests, access requests, correction requests, or deletion concerns, please contact us at apex@dentalcarelucknow.com. We may request enough information to verify the request before taking action.
12. Last Updated
This Privacy Policy was last updated on 1 May 2026.